Trust is the hard part. That's what I design.
In AI product design especially, it comes down to one moment: whether a person trusts the output enough to act on it.
I've been designing for that moment since before it was called an AI problem. Different industries, different interfaces — the same core question: what does a person need to see, and how certain do they need to feel, before they act?
At IG Group, DailyFX was one of several products — financial analysis for retail traders making real-money decisions in real time. The design problem wasn't charting or layout. It was whether a trader could read a position clearly enough to trust it before committing capital.
At Deel it's AI-assisted decisions about people's employment, contracts, and payroll. The stakes are different. The responsibility to get that moment right isn't.
I work close to the material — prototyping in the browser, staying near the code until the decisions get sharp.
How I work
Craft first, process second.
Good design comes from taste, curiosity, and iteration — not frameworks. I use process to protect space for craft, not to replace it.
Design and code are the same conversation.
I prototype in the browser, write my own CSS, and use AI tools to close the gap between what I imagine and what ships. The closer I stay to the material, the better the decisions.
Influence through work, not authority.
The best design teams I've been part of ran on shared ownership of quality, not hierarchy. I raise the bar through strong feedback, working in public, and clear principles.
Work Experience
Feb 2025 – Present
Sole designer across two squads — Anonymous Reporting and Performance Goals — shipping HR and compliance tools to 40,000+ companies. AI-assisted workflows where decisions about people's employment have to be trusted enough to act on.
Jul 2022 – Feb 2025
Led design on Guided Selling CPQ, a rule-based quote-automation engine — where the hard part wasn't the rules but making a rep trust a quote they didn't build themselves. Earlier, on Growth: rebuilt onboarding around user archetypes and shipped the PandaDoc–HubSpot integration.
Feb 2021 – Jul 2022
Took the student live session from text chat to real-time voice/video, shared whiteboard, LaTeX and screenshare — designed mobile-first for low-end Android. Owned the India launch: when the first attempt converted poorly, pushed for payment research that revealed students held no bank cards, then designed a parent-payment-link flow that fixed conversion structurally. Tutoring product passed 2M sessions by September 2022.
Jul 2014 – Dec 2020
Built, trained and led a four-person digital design team. Redesigned the DailyFX interface and built its design system, and provided UI direction across IG's global product suite.
Mar 2012 – Jun 2014
Built and led a four-person design team. Design systems, conversion experiments, UX methodology across multiple products.
Jan 2007 – Aug 2010
Freelance visual design, identity, and early web work. Where the craft started.